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MIKAWAYA

Japanese client Mikawaya approached kscope to refresh an existing pack design that hadn't been changed since 1995, certain elements had to remain, a new color palette was established for the 16 original Mochi flavors.

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A new product line Exottics was introduced with individual illustrations for each of the 14 flavors. Ice cream bars and Sandwiches were also created for a new line of ice cream launched in 2015.

 

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